Search Engine Placement &
Understanding the Search Engines

3) Update Frequency
This is in our opinion the third most important factor in placement and updates. If your pages are not updated often the search engine will not come back to check it. If your site is updated daily, the search will come back each day to check for changes.

This is extremely important when you make changes or add new products and want them listed. Normally it takes 3 months for a website to be updated in the search. If you make a change, it will be at least 3 months before the change is relevant to the search or a new product page is added.

Updating your page daily is not the only factor in having the site crawled by the bots but it’s a big one. A static site could be showing pages as old as 1 year even though it has been recently updated. If it was not updated in the past, the search engine will stop checking for updates.

The best feature about bumblebeeworks is that the pages are dynamically generated. This means they are assembled by our software when the search engine robot accesses the page. They see this as just being updated when they got there and will come back as soon as possible to look for new updates.

One of our main sites http://buzztrader.com is so active it is crawled several times an hour and the search cache is never more than a 24 hours old. This is how the news websites such as http://CNN.com can get the info out fast. But your website won’t be as active as cnn.com and will not be checked as frequently.

On average, bumblebee hosted website are crawled by google every 1 to 2 weeks, greatly improving your chances of having your content updated quickly. However we do see sites that have been set up and unused for several months. Those sites tend to get back ordered and once they get started the search engine may have set them on a 3 or 6 month rotation.

All of the other subjects we cover also affect that search rotation, so having a more relevant site in all areas is also necessary to get that daily crawl. Every factor has an impact on the other factors. If you are serious about search placement you will have to consider all factors when making any changes or updates to your website.




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