| If you are serious about
maximizing your search engine placement then read this
entire document. Yes it’s long, but short in
comparison to all the info you need to know. This is an
abbreviated explanation of a subject that thousands of
books have been written about. Being a search engine
expert requires more training and education than a Law
Degree. Consider this pages as a guide on how to
become a search engine expert in 15 minutes. How it Works
Each time a search is done the search engine can not go
out and check every page online for comparisons. So they
use Robots or automated programs also
know as spiders to "Crawl"
websites and save the content of its pages in a huge
database. The database is literally the entire internet
on one computer.
If your website was "Crawled"
or accessed by the robots 3 months ago, the content in
the search engine database is exactly what was on your
page 3 months ago. This makes the searches slow and
cumbersome and it often takes 3-6 months before you see a
change in your pages in the search engines. Even if the
search engine crawls your site today, it could be several
weeks before the new content that it retrieved is updated
in its search database. This time is greatly reduced
based on your search ranking. A powerful website could
have content updated daily, where a smaller less active
site could take 6 months or more.
The search engine has limited
resources and spends its time working the more active
websites and won’t spend precious time indexing 5
pages sites that have no valuable content or relevance to
its users. With billions of pages to index the search
engine will choose the pages that have better content
based on their own personal opinions (also know as search
algorithms).
The search engine knows to check
your website as soon as you register your domain. You do
not need to submit the website to the search engine;
however you can suggest the site to each search engine if
you think it will help. You may also want to submit your
site to industry specific searches that do not use the
whois database. For example if you make aircraft parts
you may want to find searches that only deal with
aircraft and aviation. In those instances you will need
to submit your site to that search.
Search engines try to sort through
billions of pages to bring relevant results on searches
to the users. That means that every time you do a search
it has to check the data on over 4 billion pages. The
trick is to be number one of those 4 billion pages.
To accomplish this task the search
engines use over 100 parameters to rank your website
among the 4 billion others. The actual formulas and
parameters are kept secret and change as much as the
weather. This is done to prevent exactly what you want to
accomplish, getting that top listing.
If it was easy, the only sites that
would come up would be the companies that spend millions
of dollars building their websites and would know the
best formula for getting placed highest. Your website
would never have a chance to be placed in the results.
But that is not the case, so even
experienced teams of high paid webmasters and
statisticians are kept confused. So you do not have to
feel like you are at a disadvantage, its intentionally
confusing to make the playing field more equal for the
small website with relevant content. But this means no
one will ever understand exactly how the search engine
works.
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